Saudi Design Week

Collateral Production & Events Management for Harvey Nichols Riyadh

Harvey Nichols Riyadh took part in the inaugural Saudi Design Week which took place in Riyadh in February 2014. In its role as marketing department lead and design team, ABCD created a host of activities and design collateral for the multi brand luxury fashion store. These included a pop up boutique selling vintage Chanel, supplied by Decades-founder Cameron Silver, a secret cinema screening a fashion documentary and a series of talks and events for bloggers, press, fashion designers and fans, held both in and outside the store.