Harvey Nichols Riyadh
Marketing & Art Direction & Design
From late 2013, the ABCD team has taken on the role of overseeing Harvey Nichols Riyadh's marketing department including the development of a creative team in Saudi Arabia. Projects include the conception and creation of promotional campaigns as well as working with the visual merchandising team on store window concepts and executions. Harvey Nichols Riyadh is partly owned by the King Faisal Foundation and it is the first retailer in the Kingdom to provide job opportunities for women in the beauty and lingerie sections. A destination that is inspiring for more than just fashion, Harvey Nichols Riyadh's marketing calendar includes an exciting range of retail related activities and events, all of which were crafted by ABCD alongside the in-house marketing team.