Turquoise Mountain Trust

Communication Strategy & Design

Turquoise Mountain Trust is one of HRH Prince Charles’ Prince’s Trust Charities. It was established in Kabul, Afghanistan to ensure the preservation of heritage crafts in an environment of conflict. Their knowledge regarding building a successful crafts industry saw them invited Saudi Arabia by HRH Prince Sultan bin Salman, Minister for the Saudi Commission for Tourism and Heritage, where they worked with Saudi crafts people to develop their skills, through training and establishment of sustainable production processes. ABCD worked with the Trust in 2015 and 2016 and created a variety of printed collateral including booklets that set out the various Saudi crafts, that were gifted by Prince Charles at a dinner he hosted at Clarence House. In this role ABCD undertook tasks that included project management, art direction, design, content editing and photography. ABCD also designed the Trust’s annual report.