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Future Studio was a two-day workshop, organized by Saudi Arabia’s Quality of Life Committee as part of their work for the Vision 2030 Program. The concept was to introduce international innovators and Saudi creative talent to Saudi government decision makers in an environment designed for knowledge exchange, in order to fast-track projects that would improve quality of life in the Kingdom. Abcd’s role included event curation, art direction, identity and branding creation and implementation, alongside the full production and project management of the event. Over 250 people attended including several government ministers and royal family members, and the workshop was deemed a benchmark in terms of its execution and success.