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The Hidden Kaleidoscope was an exhibition held during the Fashion Futures event in Riyadh. Fashion Futures was Saudi Arabia’s first ever fashion conference, held in Riyadh in November 2019 and organized by The Ministry of Culture. The exhibition was a visual walk-through of Saudi bridal wedding styles; both historical and modern. Traditional wedding pieces drawn from the extensive archives of the Art of Heritage Trust collection, were combined with contemporary couture fashion that, for the first time, showed the unbroken continuity across the regions’ clothing traditions as worn by women during wedding rituals. The historic capsule collection included bridal garments distinct to communities across the five regions of the Kingdom. The Contemporary collection included pieces by Christian Lacroix and Jean-Louis Scherrer. Abcd’s role included project management and collateral design.

A visual walk-through of Saudi bridal wedding styles; both historical and modern.