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In 2013, luxury fashion multi brand boutique, Boutique 1, celebrated its 10th anniversary. Abcd designed the limited edition packaging and in store visual merchandising to accompany the anniversary period. The project culminated with a limited edition book, featuring the story of this much-loved boutique’s first decade in a business which has today grown to several stores located in the UAE, Lebanon and, later on, London. Fashion designers including Diane von Furstenberg, Elie Saab and many others all contributed to the book with original greetings and illustrations.

Abcd designed the limited edition packaging, book and in store visual merchandising to accompany the anniversary period.