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Abcd produced Dubai-based luxury multi brand boutique, Boutique 1’s store magazine for all of its 21 issues over a period of four years. The predominantly fashion driven content was balanced with stories on culture, travel, design and the arts. The magazine was applauded for its fresh approach to design and, in an acknowledgement to the constraints of regional publishing at the time, the covers were always graphically conceived and never photography based. The magazine included work by some of the world’s most renowned photographers, writers and designers.

A magazine whose fashion driven content was balanced with stories on culture, travel, design and the arts