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In summer 2014, Harvey Nichols Riyadh celebrated the Ramadan season by introducing a collection of fashion, homeware and accessories from some of India’s most coveted design brands. In its role as marketing department lead and design team, abcd was responsible for a producing a programme of press events and VIP parties as well as supporting collateral, which combined as an extravaganza of Indian culture.

Celebrating an extravaganza of Indian culture was the theme for Harvey Nichols Riyadh’s Ramadan Season 2014.